Target Market Strategy

 "A market segment is a group of individuals or organizations who share one or more characteristics. They therefore may have relatively similar product needs. For example, parents of newborn babies need formula, diapers, and special foods." page 26

"The target market strategy identifies the market segment or segments on which to focus."
page 26

  I’m going aim my ad towards the people of Las Vegas for the simple fact it’s a party town. I am offering a product that goes great with parties. I want the ad to be witty and blunt. One thing I thought would be a great idea is to have the theme of Valentines Day. The ad will be very simple and straight to the point, chocolate and alcohol. I’ll give you an example of the commercial; “You’re a mans man, you’re the man and everyone knows THE man has THE girl. When it comes to Valentines Day you give her what she wants, A PARTY! So go get your self some chocolate shot glasses by ChocoGlass and make the woman feel special. Its Valentines Day man!” This is the style I want, some simple and funny guys can relate to. I might add low music or sound effects in the end to give the final touches. But like I said Valentines Day is a perfect time to release a product like this. Not only is it an adult treat but it can also be a romance product. My ad is aimed towards men for the fact that men love alcohol, simple. But it’s also a great Valentines Day present FOR a man as well. In the end it all ties together and it will be a hit in the chocolate industry and romance industry.