"SWOT analysis identifying internal strengths (S) and weaknesses (W) and also examining external opportunities (O) and threats (T)" page 22
"When examining internal strengths and weaknesses, the marketing manager should focus on organizational resources such as production costs, marketing skills, financial resources, company or brand image, employee capabilities, and available technology." page 22
We all know and love chocolate. It comes in so many different forms and the outcome every time is delicious. But of course when you have all these forms of chocolate, what do you do next? I know what you do, you stick alcohol in it! Yes liquor infused chocolates. Well not exactly but instead chocolate shot glasses. Imagine being at a party that offers you a shot of anything in a chocolate shot glass that you get to eat, you would not forget that. It doesn’t stop with just milk chocolate, we will have dark, white, white and strawberry swirl, the flavors are endless. Of course different liquor will taste better with a certain chocolate. We can let the customer make that decision. I even plan on making infused glasses as well. This is where I would collaborate with different liquor brands. For example I could team up with Johnny Walker, infuse the shot glass and slap a Jonny Walker logo on the packaging. It doesn’t stop at shot glasses, I would offer beer mugs and wine glasses. I would need to do some research on how to make these so that they don’t melt while you are trying to enjoy your beverage. I would probably have to put a hard shell candy around it almost like an M&M. I would promote these glasses through liquor stores and online, possibly grocery stores depending on the demand. This idea gives chocolate a whole new name and purpose. Many people would buy these, who doesn’t like chocolate and alcohol? I would definitely market towards college students and young adults.
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