ChocoGlass Ad

EOC - Week 8 - Advertisement

 For my product I am going to create an audio ad for the radio or online radio. I’m going aim this ad towards the people of Las Vegas for the simple fact it’s a party town. I am offering a product that goes great with parties. I want the ad to be witty and blunt. One thing I thought would be a great idea is to have the theme of Valentines Day. The ad will be very simple and straight to the point, chocolate and alcohol. I’ll give you an example of the commercial; “You’re a mans man, you’re the man and everyone knows THE man has THE girl. When it comes to Valentines Day you give her what she wants, A PARTY! So go get your self some chocolate shot glasses by ChocoGlass and make the woman feel special. Its Valentines Day man!” This is the style I want, some simple and funny guys can relate to. I might add low music or sound effects in the end to give the final touches. But like I said Valentines Day is a perfect time to release a product like this. Not only is it an adult treat but it can also be a romance product. My ad is aimed towards men for the fact that men love alcohol, simple. But it’s also a great Valentines Day present FOR a man as well. In the end it all ties together and it will be a hit in the chocolate industry and romance industry.

Implementation Evaluation Control

"Implementation is the process that turns a marketing plan into action assignments and ensures that these assignments are executed in a way that accomplishes the plan's objectives" page 28

 "Implementing a plan has another dimension: gaining acceptance. New plans mean change, and change creates resistance." 

Marketing Mix Distribution

"Promotion is the means by which organizations communicate with present and prospective customers about the merits and characteristics of their organization and products. " page 12

"The heart of the marketing mix, the starting point, is the product offering and product strategy. " page 27



My market would obviously be in chocolate, and alcohol. The two biggest products released around Valentines Day. That’s how I know this product will be a success. I am going to distribute this product at liquor stores and local grocery stores. I would love to get into restaurants and bars; I believe a lot of people would try a shot out of a chocolate shot glass if a waiter at a nice restaurant offered it to them. Especially around Valentines Day, not only Valentine’s Day but there are anniversaries and celebration’s that occur everyday. This offers a new delicious adult treat for any occasion.

Market Mix Price

   "Successful marketing mixes have been carefully designed to satisfy target markets" page 27

"Objectives must be consistent with and indicate the priorities of the organization. Specifically, objectives flow from the business mission statement to the rest of the marketing plan." page 27

My market would obviously be in chocolate, and alcohol. The two biggest products released around Valentines Day. That’s how I know this product will be a success. I am going to distribute this product at liquor stores and local grocery stores. I would love to get into restaurants and bars; I believe a lot of people would try a shot out of a chocolate shot glass if a waiter at a nice restaurant offered it to them. Especially around Valentines Day, not only Valentine’s Day but there are anniversaries and celebration’s that occur everyday. This offers a new delicious adult treat for any occasion. 

Market Mix Promotion

"Promotion is the means by which organizations communicate with present and prospective customers about the merits and characteristics of their organization and products." page 12

“What's in it for me?” or “Why should I study marketing?” page 12

Promotion is key to any new  product or company. I plan on promoting my product through the radio and T.V. Although Im also relying on a holiday to promote my product. Valentines Day will definitely help with the promotion and sales of my product.

Marketing Mix Product

"A mission statement should focus on the market or markets the organization is attempting to serve rather than on the good or service offered." page 21.

"For example, Frito-Lay defines its mission as being in the snack-food business rather than in the corn chip business." page 21.

I am in the beverage business rather than chocolate business. My product is so diverse you can put it in almost any marketing category. But the overall purpose of this product is to hold a shot of liquor. Therefor I am in the glass or cup business.