"Implementing a plan has another dimension: gaining acceptance. New plans mean change, and change creates resistance."
Thursday, September 1, 2016
Implementation Evaluation Control
"Implementation is the process that turns a marketing plan into action assignments and ensures that these assignments are executed in a way that accomplishes the plan's objectives" page 28
"Implementing a plan has another dimension: gaining acceptance. New plans mean change, and change creates resistance."
"Implementing a plan has another dimension: gaining acceptance. New plans mean change, and change creates resistance."
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