"Promotion is the means by which organizations communicate with present and prospective customers about the merits and characteristics of their organization and products." page 12
“What's in it for me?” or “Why should I study marketing?” page 12
Promotion is key to any new product or company. I plan on promoting my product through the radio and T.V. Although Im also relying on a holiday to promote my product. Valentines Day will definitely help with the promotion and sales of my product.
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